… como Pippa Middleton ajudou a economia portuguesa?

26 Outubro, 2012 — 8 Comments


“How Pippa’s Royal Shoes Help Portugal’s Economy”, este era o título original da notícia da reputada Forbes a 29/06/2012 aquando do casamento real dos príncipes Kate e Will. E tudo isto porque os sapatos que a irmã de Kate levou ao casamento são genuínos hand made portugueses da Helsar, uma empresa familiar perto do Porto.

O impacto foi grande e a Helsar ganhou uma visibilidade internacional bastante importante dada a conjuntura económica nacional. E se a Helsar ficou a ganhar, toda a indústria de sapatos portuguesa ficou a ganhar.

E como referem no artigo, we are the sexiest industry in Europe!


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